It’s a beautiful sunny morning here in San Francisco, and Wired News
will be liveblogging Steve Jobs’ keynote at WWDC. We have reporters. We
have cameras, and we have press passes. We’ll get started here at 10
9:51: We’re here at the WWDC for Steve Jobs’ keynote address. The
room is filling up to the sounds of Gorillaz and Gnarles Barkley.
9:55: It’s a capacity crowd in the Moscone West ballroom. I don’t
know the exact capacity of this room, but I’d guess there are between
1,500 and 2,000 people in the room.
There’s a buzz of activity and conversation here in the media
section as reporters frantically configure their EVDO cards, prep their
cameras, and get ready for the keynote to kick off.
They are starting with a video… it’s John Hodgeman, in character
as PC guy, posing as Steve Jobs. Mock turtleneck and everything.
He announces that he’s quitting and shutting down all of Apple since
Vista is selling so well holds up a Zune, “Wow, look at this thing.”
Talking about all of the sessions and labs. They will have 1 apple
engineer for every 4 attendees this year. 159 sessions at WWDC. 94
hands on labs. 1200 Apple engineers on site (1 for every 4 attendees.)
It’s a walk through the last year now. Steve is talking about the
Intel announcement last year, saying it was one of the most
challenging, ambitious transitions in the PC industry.
Steve is thanking Intel, talking about how hard they worked to make the Mac better.
Jobs presents Otellini an Apple-designed custom award for all of their hard work. Looks like a circular iPod-styled clock.
Thanks and handshakes all around. Paul exits the stage. Great news about games! EA is coming back to the Mac in a big way.
Bing Gordon, EA co-founder and chief creative officer is on stage???
his daughters, friends and CEO are all on the Mac. Bing says 4 big
titles coming to OS X
The walkthrough looks very realistic, and visually rich. Looks just like Hogwarts does in the movies.
Animation and lighting effects are spot-on.
Starting in August, EA is going to be releasing EASports games
(madden football, tiger woods) simultaneously for both platforms. Mac
games will be available in Apple Stores.
John says: “For the last couple years we’ve been working in secret on next-generation game technology.”
Today’s demo will be the first time anyone’s seen this publicly.
(Woo-hoo!)The demo begins with a kind of Road Warrior/Mad Max world fly
through. What we’ve got here is the entire world covered in unique
textures. 20GB or so of textures covering every surface of this
“Developers can change any object – change the texture, carve their
initials on a rockface, etc – with no impact on the stability or
performance of the game. We can even have 6 artists working on the game
at the same time.”
It sounds like they’re using the Mac for development? Not sure about
that… But the game will be demoed on Mac, PC, PS3, and Xbox later
this year. He says they put this demo together in 10 days.
Now Jobs again: “Let’s move on to our big cats.”
Mac OS X Tiger,
the current release, has been apple’s most successful: 20 million
active Mac OS X users now 2/3 are running Tiger. 67%.
He says this is unprecedented, for 2/3 of the installed base to be running the most recent release
23% are running Panther (the last release.) Only 10% are running an older version.
“It really makes it a lot easier to develop software when you know that.”
Today, we’re going to move beyond Tiger and give you a final look at Leopard for when it ships in October.
He shows a desktop that looks almost the same, except the wallpaper
is a bunch of green grass with dew on it. “We’ve got a menu bar that
adapts itself to whatever background photo you put behind it.”
All of us have really messy desktops, and we’re going to give you something to help: something called Stacks
Stacks: they are like icons on the dock, but when you click on them, their contents appear in a fan-like arc – or in a grid.
One of the “stack” icons is called “Downloads” – so instead of
downloading stuff from email and web browsers to the desktop, they land
in the Downloads stack instead.
Most recent download is on the front of the stack so it’s easily accessible.Now he’s going to demo the new interface.
He opens up Safari
As he moves the window behind the dock, you can see its contents
reflected on that metal strip below the dock’s icons. It’s a neat
He launches a movie by clicking on its icion from a stack. It opens up in Quicktime and plays
He shows another movie: It’s the “calamari” ad for the iPhone
He launches a PDF the same way, and starts an app similarly. Now he
shows a grid-shaped stack opening up in slow motion. All these features
use Core Animation to make it really really easy.
In Safari, he goes to the website of Disneyland Paris. He’s looking at a PDF, which you can scroll through
Clicks a special pop-over tool icon to download the PDF to his Downloads stack.
Browse and share files on a local network???a new feature for .Mac.Subscribers called “back to my mac”
also added CoverFlow to the finder. There’s a fourth button in the view
picker for CoverFlow you can browse your documents just like album
covers in iTunes.
Now he wants to talk about search. There’s a new history, like see all of my documents from today or this week.
a new Shared stack in the finder as well. Lets you browse files and
folders on your network as though they were on your local machine.
Now Steve is moving on to networking, setting up scenario where a
.Mac subscriber shared data between multiple computers. The new “back
to my mac” feature is basically an automated sync backup for people
with .Mac and multiple macs.
CoverFlow. looks just like iTUnes. He’s using coverflow to flip through pages in a PDF and slides in a Keynote presentation.
Now he’s flipping through the applications folder. Very impressive animation, very smooth.
is browsing other machines in his home in the Finder. He’s using
CoverFlow to browse documents on another Mac in the Finder.
Steve is connecting to his machine at his office to browse a presentation he has stored there.
He drags the presentation from his work machine to his local desktop
While he was starting this demo, an error message popped up: “Application ‘World of Warcraft’ is not responding”
Now he’s searching his Mac for something in Spotlight and he can’t
find it. So he clicks on his Shared Folder, and Spotlight searches the
rest of his computers. He instantly finds what he’s looking for.
The third feature he’s showing today: Quick Look. It lets you instantly preview files without opening applications.
He’s looking at a folder in finder. Hits the spacebar and the PDF zooms forward so he can view it in a larger version.
Same thing works with a Keynote presentation. You can page through
slides without having to launch the app. He’s going to show the trailer
for Ratatouille (latest Pixar app) It starts playing in the Finder,
then he hits the spacebar to zoom in on it – it continues playing,
uninterrupted. And can even zoom in to view it fullscreen, from there.
That’s Quick Look.
Unix and Cocoa will both support 64-bit. Leopard will run 64-Bit and
32-Bit apps side-by-side. Developers can write apps for 64-bit that run
on all versions of Leopard. scratch that. (Rowr!) Each version of
Leopard will run both 32-bit and 64-bit.
Demo time. Steve is running 2 versions of the same application
side-by-side on the desktop – a 64-bit version and a 32-bit version.
He’s showing a split screen demo, with a 32-bit photoshop-style
application on the left, and a 64 bit version on the right.
see how much more work the 32-bit version is doing. Accessing the hard
disk more frequently and running slower than the 64-bit version.
The image cleanup demo takes 81 seconds on the 32-bit version vs 28 seconds on the 64 bit version.
logo for 64 Bit apps looks like an interstate road sign for a
fictitious “Route 64.” Every Mac they ship will be 64-Bit capable.
Feature number 5: Core Animation Core Animation provides automatic animation, making it easy to add high production values to your applications.
He’s showing an interactive app that has hundreds of video screens playing at the same time
looks like a giant curved wall of TV screens. But he can zoom in to any
screen and see live video in each. It’s searchable too: He searches for
videos that have to do with “water” and a couple dozen zoom out from
the curved wall into the foreground. It’s an amazingly visual effect.
When he adds the search criterion “fish”, all but one of the video
screens fly back to the big wall in the background. He repeats the
search for several other terms, with the same cool effects.
There were some oohs and ahs when the videos first zoomed out, and big applause now. Really big.
Over 2.5 MM downloads of the BETA. Leopard will ship with Boot Camp
built in. Support for Windows XP and Vista. Complete compatibility???all
the drivers you need in Boot Camp. Says “Boot Camp” is the perfect
compliment to Parallels and VMWare. This means no virtualization in
Boot Camp. Whoa.
This feature lets you group applications into separate spaces,
instantly switch between spaces, move applications between them, or
take a birds-eye view of all your spaces. This looks kind of like
multiple desktops, in effect.
He goes to Spaces (via a keyclick, we think) to see all 4 of his
spaces. Then picks the one he wants. He’s got a game playing in one of
the windows (Is it WoW? NERD!)
There’s also a keyboard shortcut – function key plus arrow keys to
switch between them. In the bird’s-eye view, he can rearrange the
spaces, or drag and drop applications between difference spaces.
Steve: “We made a bunch of widgets, but you guys have made over 3,000 of them”
has a new widget that lets you search for movie times, watch previews
and buy tickets on Fandango. WebClip is a new technology that ships in
Leopard. It lets you make your own widget out of anything on the
First, Steve is showing a demo of the movies widget. He loads a
QuickTime preview into the widget. Nice and fast. Now he’s in Safari
looking for something to make a WebClip widget out of.
Safari has a new “scissors” button click on it, and it highlights
all of the parts of the page that can be rolled into a widget. He picks
one highlighted part of the page, and “Boom!” It’s a widget. He goes to
the Dilbert website, clicks on the scissors and makes a widget out of
the daily strip.
He goes to Google trends to see the list of the most-searched words on Google.
Scott Adams isn’t gonna like that: it just shows the strip (no ads or anything.)
He clicks the scissors icon, selects the first 10 terms, then makes
a widget. These widgets call the original website and update in the
Dashboard automatically. Looks like just about any dynamic part of a
web page can be made into a widget.
Steve: “Now we’re going to let users make whatever widgets they want from anywhere on the web.”
Dashcode, the widget-creation tool, will ship with every copy of Leopard.
No 3-D dashboard – another hot rumor SLAMMED.
There’s a nice selection of widget frames, incl a cool torn-newspaper edge for your cartoons.
We’ve shipped an app called PhotoBooth, which he says vies with MySpace for kids’ attention.
New features: bettter audio, Tabbed chats, photo booth effects, iChat theater, and backdrops.
iChat theater: Lets you take apps like iPhoto so you can show them to the people you’re chatting with
the new iChat by connecting with Phil. Phil has the big part of the
screen while Steve is in the picture-in-picture. Phil brings up iPhoto
so he can show Steve some photos and it pops up in place of the video
showing Phil. While Phil shrinks down to a small picture-in-picture, he
does the same thing with a Keynote presentation – complete with all the
slide transitions. (Steve is using an iSight camera for the video chat
Now he drags a movie into his iChat session, and it takes over the screen and starts playing.
Works with all kinds of documents, including Excel spreadsheets – anything that Quick Look works with
you go to the Effects window in iChat. iChat asks you to step out of
the frame so it can identify the background then replaces it with the
video of his choice: An aquarium full of swimming fish, or a waterfall.
Pretty cool – it’s like a green screen on a TV, except no green screen required
There are some fun effects, too, including a weird colorization
thing, one that flips Phil upside down, and one that makes him look
like the hologram of Empreror Palpatine from Star Wars.
Then he shows an image of George Washington, with his own mouth
superimposed over George’s. Does the same trick with a picture of Steve
Lots of applause and cheering for that demo – it’s a crowd pleaser.
Just like the Conan O’Brien “lips” routine.
“We figured that was the only way we were going to get Steve to join us at one of our keynotes,” says Steve Jobs.
“We use our computers to store our digital lives. And yet, almost no
one backs up their computer automatically. We’re walking time-bombs.”
Time Machine lets you set up a backup with one click, then it automatically backs up your entire hard drive wherever you want.
You can now use Spotlight search to search for files in your hard drive’s history, then browse the files with
Quick Look. Demo time!
Steve’s looking for a file, but he can’t find it. Wah wah. So he
clicks on Time Machine and enters the app’s “outer space time tunnel”
interface. Oooh cosmic.
He searches for what he’s looking for and the windows fly by until it arrives at the saved state he needs.
this interface, the stars are moving, slowly, and gases are coming off
in slow clouds from the sun at the end of the “tunnel.”
He uses Quick Look to see if that’s what he wants. It is, so he clicks on it, and Time Machine restores the file to his desktop.
He says the goal was to make Time Machine so simple, everyone would actually use it.
Steve announces that all attendees will be getting a copy of Leopard today, after the keynote:
Basic Version: $129
Premium Versions: $129
Business Version: $129
Enterprise Version: $129
Ultimate Version: “We’re throwing everything into it – it’s $129.” “We think most people will buy the Ultimate version.”
Standing ovation for this awesome dig at Windows Vista’s obfuscated pricing structure. Suck it Windows.
Of course it’s really just one version, $129, with all the features.
“There are now 18 million Safari users. Now has market share of 4.9% of internet users.”
“Now has market share of 4.9% of internet users. Internet Explorer –
about 78%. Firefox: 15%. Safari – about 5% Others: about 2%.”
“We dream big – we’d love to grow Safari’s market share. But how
are we going to do that? To do that, we’re going to have to create a
version of safari that runs on windows … and that’s exactly what we
“These versions exist today,” he says
He’s emphasizing speed, HTML performance on Windows XP, per iBench. On the same XP machine:
IE takes 4.6 seconds
Firefox 3.7 seconds
Safari 2.2 seconds…
To run the same benchmark
IE: 2.4 seconds
Safari: 0.9 seconds
Twice as fast as IE… 1.6 times faster than Firefox 2!
Built in Google and Yahoo search. And with that, he goes to the
demo. Switches to a classic Windows XP desktop. “This is odd” he says.
Opens up Yahoo, NYTimes.com, MSN, ESPN – all of the windows do pop
open nice and quick. Tabbed browsing, of course. You can now drag tabs
around, to rearrange them – or drag tabs off to put them in their own
“We have been trying to come up with a solution to let developers
write applications, yet keep the iPhone secure and safe. We’ve come up
with a sweet solution.”
Steve is saying that you’ll be able to write web apps for Safari
that run on the iPhone – no, Apple is not opening up the iPhone. Scott
Forstall, Apple VP of iPhone software is on stage, demoing the iPhone
“You can build custom applications that run on the phone with the look and feel of the iPhone”
This iPhone is tethered to the desktop so everything that appears on
the iPhone’s screen also appears in an emulator on the desktop.
It’s an address book web service that looks just like the iPhone’s built-in contacts app.
It scroll the same, lets users make phone calls and everything, only it’s running in the browser.
(Webapps made for the iPhone’s browser will be able to utilize the phone’s built-in services like voice calling and e-mail.)
But still, they are iPhone-specific webapps, not downloadable apps that run natively on the device.
UH OHS! People in the crowd don’t seem super-enthused. Some are mumbling, most are silent… everyone wanted an iPhone SDK.
Jobs says: “This is a very modern way to build applications – look at Salesforce and Google.”